YouTube Algorithm
YouTube is the second largest search engine in the world used by billions of people in a daily basis. In addition, YouTube algorithm for recommendation decides what 70% of the viewers watch on YouTube.
There have been many changes in the algorithm over time starting from 2005 to this day. In the early days the algorithm was recommending videos with most clicks or views, but the algorithm has been modified over time to escalate the viewer’s satisfaction.
What is YouTube Algorithm?
The YouTube algorithm is a series of computer instructions created to rate videos and related information including comments, descriptions and other in order to rank and recommend videos based on relevancy and user happiness.
Why is it necessary?
There are 2.5 billion of viewers watching 694 000 minutes of videos every minute. Furthermore, the recommendation system is responsible for a majority of the views.
There is no wonder why all the content creators and marketers are longing to know about the subject. For, this is the key to increase views and to boost the audience for them.
How the algorithm running in 2023?
The algorithm is providing tailored recommendations for each user considering the watch history and interests. additionally, it is considering other factors such as video performance and quality.
The algorithm is considering the below factors when recommending content to each user.
- Videos you’ve being enjoying in the past
- Topics or channels you’ve watched previously
- Videos watched together
More than the content, YouTube algorithm focuses on the number of views a video has when recommending a video. But that doesn’t mean that you have to neglect about the quality of your content. If you want to reach your ideal audience, you better pay attention to your content as well.
However, YouTube is paying more attention to the below factors in its recommendation algorithm.
- Have people actually watched the video? – Considering whether people watched it, ignore it or click ‘not interested’
- How long have they watched it? – Considering the view duration and average percentage view
- Viewers interest – Considering likes, dislikes, engagement rates and post watch survey results.
- Regional context – Considering the time of the day and the language you speak.
How is the algorithm determined in YouTube?
There are 500 hours of content being uploaded to YouTube every minute. That is a lot! YouTube prioritize certain factors when providing the most relevant factors. Let’s take a look at them.
- Relevance
- Engagement
- Quality
- Search and watch history of the user
Let’s see how these factors are taken into consideration in three places where videos are being recommended.
Home
- Performance of the video
- watch history
Suggested videos
- Topic of the current video
- Viewers watch history
Search
- The title, description and video description to the search term
- performance ans engagement of the video
SUMMARY
This article is about how the YouTube algorithm is working in 2023 and information regarding what it is and why it is necessary. Hope this will be useful to grow your channel! have a nice day!
